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Shining in the Summer Media SpotlightAs summer arrives, many professionals shift into vacation mode, but what about your media relations? Does everything really have to wait until fall? In this post, we share our best practices for summer media outreach, because yes, summer is good for PR (though not just any kind of PR). Where Are the Journalists? Like everyone…Read article
5 Tips for Managing a Crisis EffectivelyEveryone dreads it, closes their eyes slightly and shudders at the thought. Many people engage in mental avoidance when the possibility of finding themselves in a crisis situation is raised, so few are prepared when it finally happens. Yet the best way to avoid a crisis, like a war, is to prepare for it well.…Read article
AI: Marketing Buzz or Genuine Revolution?Unless you spent the past few months stranded with your friend Wilson on a deserted island in the middle of the Pacific Ocean, you are well aware of that intangible, ever-evolving tool called ChatGPT. A genuine revolution, this tool lets you get answers to your questions and even automate certain repetitive, time-consuming tasks. ChatGPT is…Read article
François Legault’s podcast: good idea or not?Overall, yes, but first, a nod to the excellent choice of title. Since the pandemic, everyone can recognize the premier by his famous “Bonjour tout l’monde.” The Legault signature Let’s be clear: from a communications standpoint, this is a good idea for François Legault, because it gives him and his party the chance to put…Read article