(Re)falling in love... with your brand image

February 14, 2024

General

Estimated time: 3 minutes

When it comes to creating or rethinking your brand image, you need to be able to think long-term to ensure you build a solid identity that will stand the test of time. There's nothing worse than a long-term relationship with a logo that doesn't resonate with you.

Fear not, if you're in this situation, we have solutions to rekindle the flame, but first let's start with the basics. Here are three criteria to keep in mind when looking to develop your brand image.

1. Going beyond appearances

Just like words, visuals also communicate a story. When you enter a creative process, it's vital to know what you want to tell. Above all, it's important to think about your mission, your values and what you want to embody and project. 

In other words, don't just rely on looks, but on what's behind each logo. From the choice of typography, colors and shapes, there's a message and values behind it. The more eye-catching your image, the more successful you'll be in targeting the right audiences.

2. Differentiate yourself from other suitors

It's often said that you shouldn't compare yourself, but when it comes to branding, the opposite is true. You need to know how to differentiate yourself, because your customers will base their decisions on personal values. 

Let's take a simple example. You're looking for a restaurant to eat out with friends. You'll base your choice on certain criteria, such as speed or quality, depending on the ambience you're looking for (chic or trendy restaurant). fastfood). These parameters are also reflected in a brand image. To stand out from the crowd, your logo must offer an experience.

If you already have a brand image, sometimes all it takes to fall in love again is to refresh a few elements and redefine your intent. With a strong digital and social media presence, it becomes essential to clean up images and not go into too much fine detail. For both print and digital, you need a brand image that's versatile and easy to adapt.

3. Don't underestimate good habits

A brand image is a long-term relationship. To ensure that it endures over time, it needs to be framed. Never neglect the use of a graphic charter. This will enable anyone who is in close or distant contact with your company to understand your graphic universe, but also to use it properly. This not only ensures respect for your identity, but also uniformity and consistency. Your customers will recognize you more easily. Psst! This is your chance to make the kind of impression that great brands can make with a simple symbol!

Are you looking for the perfect match to develop your brand image? At Catapulte, people are at the heart of our communication strategies, and design is no exception. Don't waste any more time, our team will be delighted to accompany you from start to finish of your creative process!